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جامعة الجنان

En
Publicity & Promotion

General Education Electives

MAT 100 - Introduction to Math (3 Credits)
STAT 100 - Introduction to Stat (3 Credits)
LIT 100 - Introduction to Arabic (3 Credits)

Major Requirements

MKT 310 - Marketing Management (3 Credits)
Marketing Cases: Sales force: Introduction, Determination of the responsibilities, Constitution of the sale team, Exploitation of the sales force, Conclusion. Merchandising: Introduction, Definition and fields of action, technique of the merchandising. Study of a series of case of Marketing.
MKT 320 - Consumer Behavior (1.5 Credits)
The objective of this course is to give an overview of the actual psychological process that followed by the consumers before doing the final buyers process and how things are communicated and perceived by consumers.
PUB 305 - Advertising & Promotion (3 Credits)
Sales promotion and publicity: Publicity: - mechanisms of the advertising communication, strategy of the contents of publicity, the creation of the advertisements, various media, the media planning, studies intended to guide, measure and control publicity, the advertising budget, the agencies advertising. Sales promotion: - definition, role and importance of promotions, objectives of promotions, the promotions intended for the sales forces, the promotions intended for the tradesmen. Marketing case studies.
PUB 310 - Marketing Research (3 Credits)
بحوث التسويق: تهدف هذه المادة إلى دراسة تقنيات وإجراءات الحصول وجمع وتحليل المعلومات اللازمة لتحديد مشاكل التسويق بهدف إعداد الحل المناسب، وتتضمن أيضاً أصول إعداد الاستمارة، اختيار العينة وتحليل المعلومات.
PUB 315 - Public Relations (1.5 Credits)
A broad study concerning the public relations as a promotional activity of the organization. Analysis of some techniques used to create such environment.
PUB 320 - Promotion Strategies (3 Credits)
Sales promotion and publicity: Publicity: - mechanisms of the advertising communication, strategy of the contents of publicity, the creation of the advertisements, various media, the media planning, studies intended to guide, measure and control publicity, the advertising budget, the agencies advertising. Sales promotion: - definition, role and importance of promotions, objectives of promotions, the promotions intended for the sales forces, the promotions intended for the tradesmen. Marketing case studies.
PUB 325 - Advertising Case Studies (1.5 Credits)
الدعاية العالمية وتطويرها في العالم والتركيز على أن تتضمن هذه المادة مفهوم الدعاية العالمية وأساليبها في السوق وخاصة أساليب اعتمادها على الدعاية العالمية ودراسة الشركات العالمية.
PUB 330 - Web Advertising (1.5 Credits)
This course is for those individuals who wish to learn the principles and processes of Internet Advertising. The course provides an overview of web PR, online advertising strategies and Internet direct marketing. Students will be trained how to source, cost, and measure online advertising media.

Core Requirements

ADM 120 - Microeconomics (3 Credits)
An overview of the modern market economy as a system for dealing with the problem of scarcity. Operation and decision-making of economic units; supply, demand and resource allocation; analysis of various market and industry structures; shortages, controls, social costs and benefits; international trade; comparative systems.
ADM 155 - Accounting I (3 Credits)
Accounting policies, operations of the enterprise, inventory works, company accounting
ADM 145 - Math For Business (3 Credits)
Recall of the set theory, numerical functions of one variable, logarithms function, exponential and powers, local studies of the functions, integral calculus, functions of several variables. II: Functions of several variables, differential equations of the first and second order, linear algebra: vector spaces, linear applications, matrices, determinants, and multi-linear algebra: linear equations, polynomials, and reductions of the square matrices.
ADM 150 - Statistics for Business (3 Credits)
Time series, spaces of probabilities, combinatorial analyses: arrangement, permutation, And combination, laws of probabilities: binomial, Poisson, normal, exponential, sampling, regression, estimate, correlation, introduction to the chi-square theory and tested hypotheses.
ADM 160 - Principles of Marketing (3 Credits)
A survey of marketing planning and implementation, with special emphasis on products/service development and management as well as distribution, pricing and promotion practices.
ADM 180 - Principles of Management (3 Credits)
This Principles of Management course presents general introductory management learning experience. It covers the management theories and analysis of basic management functions: planning, organizing, staffing, directing, and controlling for establishing and accomplishing business objectives. The course is a foundation course for all business students. It provides a basis for understanding the management role in all business operations and thus relates to all business emphasis;
ADM 205 - Accounting II (3 Credits)
Analytical accounting: General principles, matters, the labor, industrial expenses, purchase cost, production cost and real cost prices, charge of the fixed charges, standard cost price, analyze in costs proportional, integrated accounts department. Associations accounting: Inventory and assessment, constitution of the commercial companies, distribution of the benefit, dissolution of the company.
ADM 195 - Business Law (3 Credits)
The course presents an integrated approach to the legal environment of business with an introduction to our legal system. The course covers the following areas: principles of the law of contracts, rights and responsibilities, commercial paper and sales, utilization of financial transactions, employment and agency relationships, and the understanding of the regulations governing different types of business organizations.
ADM 186 - Cost Accounting (3 Credits)
Describes the nature and purpose of cost accounting in relation to industrial situations; highlights common practices of job order cost accounting, processes, standard and direct costing, preparation of cost statements, analysis of cost information, and project planning and control.
ADM 191 - Business Policies & Strategy (3 Credits)
Strategic management of the enterprise: The enterprise, the environment, what does the enterprise want, the objectives system, strategic models, case study, state intervention, multinational enterprises.
ADM 170 - Macroeconomics (3 Credits)
An overview of the modern market economy as a system for dealing with the problem of scarcity. The analysis of relationships among such variables as national income, employment, inflation and the quantity of money. The roles of government expenditure, taxation and monetary policy; international finance; economic development.
ADM 185 - Financial Management (3 Credits)
Introduction. Plan of financing, external financing in the long run. Ordinary actions and preference share. Bond, leasing. Capitalization of the enterprise. Evaluation and yield. Cost of the capital. Policy of dividends.
ADM 221 - Total Quality Management (3 Credits)
This course will focus on the theories, systems and practices of total quality management (TQM). Great focus on “ISO” applications and standards.
ADM 246 - Project Management I (3 Credits)
This course prepares students to manage information systems development projects during their career. Students will learn the concepts and techniques of identification, formulation, and planning of projects; project cycle; project appraisal and evaluation; project design, PERT and CPM; project analysis methods, including, fund-flow analysis, ratio analysis, break-even analysis, profitability analysis, cost-benefit analysis, etc...
ADM 243 - Business Computing Applications (3 Credits)
ADM 270 - Operations Research (3 Credits)
Operations Research (OR) refers to the science of decision making. This course provides a survey of fundamental methods of Operations Research and their applications at an introductory level. The emphasis is on applications rather than the details of methodology. By the end of the course, students will be exposed to a wide variety of applications and problems that can be addressed using Operations Research techniques.
ADM 233 - Internship (3 Credits)

General Education Requirements

ADM 105 - Introduction to Information Technology (3 Credits)
Topics include the Internet; computer hardware; operating systems and application software; multimedia; network communication; personal, social, and ethical issues. Systems and application software; multimedia; network communication; personal, social, and ethical issues.
LIT 110 - Arabic Language I (3 Credits)
The primary aim of this course is to familiarize the students with correct writing styles, to avoid linguistic and spelling errors, to use proper punctuations, and to master various correspondence styles. The course also discusses the main principles of Arabic grammar through selected texts, spelling rules, writing paragraphs about subjects related to the selected texts, summary techniques, punctuations, rules of number spelling, common linguistic errors, titles, Curriculum Vitae editing techniq
LIT 120 - English Language I / French Language I (3 Credits)
This is a study skills course that aims at developing potential teacher’s proficiency in the skills of test taking, studying, word attacking, paraphrasing, restating and handwriting.
ADM 113 - مناهج البحث (1 Credits)
A course that aims at the development of a scientific orientation in the solution of educational problems. This course develops students' skills in identifying and developing research problems dealing with a variety of research designs. Basic statistical concepts are included.
ADM 114 - Research Methodology II (2 Credits)
The study of the planning, design, and execution of research: problem formulation, data acquisition and processing, statistical analysis, interpretation, and report writing.
LIT 125 - English Language II / French Language II (3 Credits)
This course aims at helping potential teachers extend their knowledge of vocabulary and grammar, as well as develop their oral/aural language proficiency through watching videos, conducting role-plays, simulations, and interviews, as well as presenting reading materials (of various sources: the internet, newspapers, magazines, and so on).
LIT 105 - Islamic Civilization (3 Credits)
يدرس الطالب مواضيع إنسانية وحضارية: مثل: خصائص الحضارة الإسلامية، فضل العرب على أوروبا، نشأة المدينة الإسلامية، الحسبة في الإسلام، الرق في الإسلام، الزكاة وعلاج الفقر في الإسلام، نظم الإسلام في الحرب والدفاع، تاريخ النقود العربية - الإسلامية، الاقتصاد في الإسلام، تاريخ الدبلوماسية في الإسلام، المستشفيات الإسلامية، نشأة المكتبات بشكل عام وتطور المكتبات الإسلامية بشكل خاص.

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